Stadionliebe® – The Currywurst Revolution

Stadionliebe® in three core values: Authentic. Honest. Premium.

These three words sum up the essence of the young brand Stadionliebe® quickly and clearly. Stadionliebe® presents itself as a down-to-earth brand with a product everyone knows—now taken to the next level for the masses. But Stadionliebe® is more than just a currywurst. The brand brings “festival and stadium vibes” right into your home. It appeals to a broad audience and touches them emotionally. Because “Stadionliebe®” is a way of life for many people. Whether it’s football, American football, music, or other stadium experiences—people go to stadiums to escape everyday life and follow their passion. And that same feeling is what Stadionliebe® delivers.

“Our vision is to free Germany and the world from cheap meat dishes and to delight the taste buds of our fans. We believe in fast food—but it needs an upgrade! That’s why we’ve developed our own interpretation of the currywurst: Stadionliebe® in four distinct varieties – Classic, Chicken (Halal-style), Vegan, and the VIP Truffle Edition. Each one delivers a unique gourmet experience, created by celebrity chef Roman Kadletz.”

Stefan Löwen, Founder & CEO

HOW IT ALL BEGAN…
Be inspired by the origin story of Stadionliebe® in this video, as told by our Founder & CEO Stefan Löwen. Get firsthand insight into the brilliant ideas and values that have shaped our success. Stefan Löwen shares the vision and unique concepts behind Stadionliebe®, and how we are revolutionizing the frozen food market. Click now to learn more about our journey and our plans for the future.

Fast and delicious food combined with gourmet quality – that’s what Stadionliebe® stands for.
We see ourselves as pioneers of great taste, revolutionaries of the currywurst, and
responsible entrepreneurs who use only the finest ingredients – finally delivering an awesome alternative to conventional convenience food.

Our vision is to free Germany and the world from cheap microwave meat dishes
and to make your taste buds happy.

WE BELIEVE IN FAST FOOD, BUT IT NEEDS AN UPDATE!

We are revolutionizing the currywurst!
Our Asian-inspired recipes, carefully selected premium ingredients, and exceptional components like lemongrass, ginger, maple syrup, and caramelized onions create a true culinary delight.

Founder and CEO Stefan Löwen brings a strong network and years of entrepreneurial experience from his background as a music and event manager. He is the visionary and the ideal CEO for our growing company.
Roman Kadletz, our Munich-based celebrity chef and the creative mind behind our unique recipes, impressed top chefs Frank Rosin, Tim Raue, Maria Groß, and Alexander Herrmann on the TV show ‘THE TASTE’ with his reinterpretation of the currywurst.
Tobias Stockmann, our COO & CMO, has many years of experience as a project manager for major national and international stadium and arena tours as well as exhibitions.

In 2022, the frozen food market in Germany achieved an impressive turnover of €18.54 billion, compared to €11.16 billion in 2008. With a compound annual growth rate (CAGR) of 4%, the market for frozen foods continues to grow steadily (Source: Deutsches Tiefkühlinstitut 2023 ©Statista 2023).

The trend toward high-quality, quick-to-prepare meals and the growing focus on healthy eating are driving the frozen food market forward. A Statista survey found that 45% of Germans paid more attention to healthy eating in 2023 (Source: Statista 2023). Sustainability and eco-friendly packaging are also becoming increasingly important. According to a study by Mintel, 52% of German consumers prefer environmentally friendly packaging (Source: Mintel 2023).

In the retail food sector, we face direct competition from frozen and chilled currywurst products, and indirect competition from frozen pizza and other ready-made meals. In the food service sector, we compete with providers focused on bulk packaging and rapid preparation. Our corner-based solutions are unique in both efficiency and technology.

Our target groups include supermarkets such as Rewe, Kaufland, and Edeka, as well as stadiums, event and festival organizers, gas stations, hotels, airports, and train stations. These high-traffic areas particularly benefit from our products.

Our products comply with all relevant food regulations and focus on natural ingredients. We largely avoid E-numbers and use sustainable packaging to meet both legal requirements and consumer expectations.

Stadionliebe® targets a broad audience but is divided into specific personas to develop targeted marketing campaigns. Our general target group profile is predominantly male, with higher income, mostly older (50% of all football fans are over 30), based in western Germany, and highly brand- and quality-conscious—even at a younger age.

Our “Needs Prototypes” include:

• Male office workers: Looking for quick, high-quality meals for their lunch break.
• Fathers: Value healthy, easy-to-prepare meals for the whole family.
• Single craftsmen: Prefer practical, hearty options after a long day of work.
• “Quick-and-tasty” shoppers: Seeking convenient, flavorful everyday solutions.
• Young festivalgoers: Want ready-to-eat snacks that are easy to carry around.
• E-gamers: Need fast and simple meals during long gaming sessions.
• “Pro” grillers: Interested in premium products that are easy to prepare on the grill.

Market Entry Tactics:

• Product launches: Targeted rollouts in supermarkets like Rewe, Kaufland, and Edeka.
• Promotions and tastings: Conducting in-store promotions and sampling at events.
• Online marketing: Building a strong digital presence through social media, influencer partnerships, and advertising campaigns.
• Packaging design: Using eye-catching and eco-friendly packaging that reflects our brand values.

Our marketing strategy is designed to target and captivate the diverse audience of Stadionliebe®.
Our advertising messages and visual presentation are tailored to each target group and distributed across differentiated media channels.
Emotional impressions play a dominant role—especially in saturated markets.

We stand out by delivering unique consumer experiences that bring the stadium feeling directly into people’s homes—something other brands don’t offer.
Our communication style is cheeky, slightly provocative, and always with a wink.
Our slogan “Mach Schnabularasa” (“Make it Schnabularasa”) perfectly embodies this approach and is featured prominently in all our campaigns.

Emotional Marketing:

• Experience marketing: Staging events and activities that make the stadium vibe tangible.
  These include mobile food trucks at major sporting events or festivals where we serve our products on-site.
  
• Bold and provocative communication:
  Our marketing messages are deliberately cheeky and slightly provocative to capture attention and stick in people’s minds.
  At the same time, we maintain a playful tone to build customer affinity.
  

* Risk Disclaimer: This example calculation is based on Stadionliebe’s financial forecast and was created for informational purposes only. It does not claim to be complete. The data may change without prior notice. The information presented, including financial projections, should not be considered advice, a recommendation, or an offer to potential investors regarding the holding or purchase of shares, securities, or other financial products. Before making any decisions, you should seek independent advice. The issuer assumes no liability for any damages arising in connection with the information provided or due to incomplete or inaccurate project documentation, nor for any unauthorized access to or reading of the project documentation. You can download the full Risk Disclosure as a PDF here.

Food Service Solutions

Tailored 3-kg bulk packaging solutions, specifically designed to meet the needs of stadiums, event and festival organizers, gas stations, hotels, airports, and train stations.
Perfect for high-traffic locations, as we are capable of meeting large volume demands in a very short time—while maintaining the highest quality standards.
This enables our partners to serve their guests quickly and reliably, without compromising on product quality.

The funds will primarily be used to expand production capacity, grow our distribution network, and finance comprehensive marketing campaigns.
Future milestones include establishing long-term partnerships with German football clubs.
We are planning a nationwide rollout of our Stadionliebe® Corners to complete our multi-channel strategy.
In addition, campaigns and initiatives with partners such as the Bavarian Football Association, Deutsche Bahn, and Warsteiner are in the pipeline.
This structured roadmap reflects our clear vision and actionable implementation plan.

Stefan Löwen (CEO): Music and event manager with an extensive network.
Tobias Stockmann (COO/CMO): Experienced in large-scale projects, ensures structure.
Serge Weimann (Sales): Food manager with in-depth industry expertise.
Bianca Kremer (Marketing): Specialist in international and digital marketing.

Roman Kadletz (Food Developer): Inventor, chef, and brand ambassador.
Peter Olsson (Business Development): Marketing strategist.
Max Sattlegger (CFO): Startup financing expert.
Harold Lazaro (Corporate Design): Responsible for corporate design.