The Natural Gem

“Be part of our journey and help us continue to revolutionize the fascinating world of naturally colored gemstones and expand into even more markets.”

Dr. Thomas Schröck,
Founder and Chief Executive Officer

Naturally colored, unprocessed gemstones are an attractive investment option due to their potential for value appreciation and stability. But how much is a gemstone purchased ten years ago actually worth today? We take a closer look at the value development of rubies, sapphires, and emeralds.

Since 1995, market prices for naturally colored, unprocessed gemstones have at least tripled. Rubies can even boast an incredible increase of 1200%.

“Gemstones have always been a safe haven currency.”

Keep your investment close at hand! Whether set in a sparkling piece of jewelry or kept discreetly, both options are available! Enjoy your appreciating gem every day. Many of our customers eventually have their gemstones set in gold, white gold, or platinum. Contact our experts now to learn about your options.

Founding & Early Successes

The Natural Gem was founded in 2018 and has since experienced rapid growth. By 2022, the company achieved a group revenue of approximately 25 million euros. The primary markets are Germany and Austria, followed by Switzerland.

Our rapid growth is attributed to the high demand for natural colored investment gemstones and our ability to meet the needs of our customers. Through our strong commitment to these markets and our strategic initiatives, we have been able to further solidify our position as a leading provider of investment gemstones.

The Natural Gem stands for quality, trust, and sustainable investment—values that make us a preferred partner for investors in the DACH region and beyond.

Partnerships & Marketing
The Natural Gem has already partnered with around 400 wealth advisors and managers. Additionally, we have established a comprehensive website with a modern online shop that offers our customers a user-friendly and secure shopping experience. Our company also engages in intensive and contemporary marketing efforts. This includes a podcast in both German and English, which provides valuable insights into the world of gemstone investments. Furthermore, we operate our own YouTube channel, which has established itself as an industry leader, regularly publishing content on gemstone investments and market trends. These initiatives underscore our commitment to making the benefits of investing in natural colored gemstones accessible to a broad audience and continuously expanding our network.

Successful publication

The Natural Gem has published the book “Gemstones as Investment,” which is now in its third edition in German and in its first edition in English. This book provides valuable insights into the world of gemstone investments and is aimed at both beginners and experienced investors. It serves as a comprehensive guide and supports our mission to spread knowledge about natural colored gemstones as an attractive asset class.

Global license
The Natural Gem holds the global license for the name “Habsburg” in relation to jewelry and the GEM Token. This token is issued by our subsidiary, Habsburg Fine Arts AG in Liechtenstein, and is supervised by the Liechtenstein Financial Market Authority (FMA). This exclusive license underscores our commitment to integrating high-caliber and historically significant brands into our investment offerings, thereby providing our customers with unique and valuable investment products.

Growth
The Natural Gem has established additional subsidiaries in Switzerland and Liechtenstein to strengthen our global presence and further optimize our services. Furthermore, we have already formed numerous collaborations with various partners worldwide.

These international partnerships and subsidiaries enable us to build a comprehensive network that facilitates our customers’ access to high-quality investment gemstones and solidifies our market position as a leading provider in this industry.

Our continuous growth and strategic alliances underscore our commitment to offering our customers the best investment options and the highest level of service.

The investment market is divided into securitized securities and real investments. We have experienced and seen worldwide how the market for securitizations can become turbulent due to factors such as warfare, state crises, pandemics, or general market turbulence.

> SOLUTIONS FROM THE NATURAL GEM

The Natural Gem has created the GEM Token, the world’s first token backed by physical gemstones in Liechtenstein. This solution caters primarily to customers who prefer not to deal with physical products but still value the security that gemstones provide.

Additionally, governments are attempting to comprehensively track their citizens’ assets, which intensifies the search for alternatives for various reasons.

> SOLUTIONS FROM THE NATURAL GEM

Gemstones are small, easy to transport, and traded worldwide, making them an excellent alternative transport currency.

Many individuals seek portable, high-value investments, especially when gold becomes too large or cumbersome.

> SOLUTIONS FROM THE NATURAL GEM

The Natural Gem offers easily transportable, high-value assets in the form of natural, certified gemstones.

Economic issues related to inflation and the existence of interest-free investments may arise again at any time.

> SOLUTIONS FROM THE NATURAL GEM

The Natural Gem also provides support with insurance (vault and transport insurance for gemstones), selection of safes, storage options, and assistance with the resale of gemstones.

The Natural Gem reaches its discerning end customers through various channels, including social media, exclusive customer events, and a user-friendly online shop. Our websites, www.thenaturalgem.com for physical gemstones and www.habsburgfinearts.com for the innovative GEM Token, provide comprehensive information and shopping options.

In recent years, we have built a robust distribution network that includes wealth advisors and managers. This has led to a growing interest from institutional investors and banks in this unique asset class. Our foray into the institutional sector allows us to scale significantly with both physical gemstones and the GEM Token. In the future, we will increasingly target the family office segment.

Our gemstones are purchased in cut form directly in the countries of origin, such as Sri Lanka. In countries where direct purchasing is not possible due to legal or security reasons, we work with trusted brokers in metropolitan areas like Mumbai or Bangkok. This approach allows us to avoid European intermediary margins and offer our customers competitive prices.

Furthermore, we have established partnerships with free ports and insurance companies to ensure the security and value of our gemstones.

The Natural Gem focuses on the investment market for gemstones, which is fundamentally different from the jewelry market. While the jewelry market primarily offers heated, or non-naturally colored gemstones, The Natural Gem exclusively deals with naturally colored gemstones that are particularly suitable for investment purposes.

Our focus is therefore not on the jewelry market, but on the market for alternative real investments. This market offers attractive opportunities for investors seeking stable and value-retaining investment options. In Germany, the wealth of households in savings accounts amounts to approximately €4.5 trillion, while in Austria it is about €200 billion. The share of alternative real investments in the overall investment market is difficult to estimate precisely; however, the volume of alternative investment funds in Europe was around €6 trillion in 2022.

In Germany and Austria, there are only two direct competitors in the field of investment gemstones. Additionally, jewelers offering investment gemstones also count as our market competitors. This limited number of competitors, combined with the high potential market volume, provides The Natural Gem with enormous growth potential.

The Natural Gem is committed to leveraging this potential and continuing to grow as a leading provider of naturally colored investment gemstones.

Our target audience consists of investors who already have a diversified portfolio and are seeking a easily transportable real investment. These investors aim for a long-term investment horizon of at least five years.

The primary target market of The Natural Gem is in the DACH region (Germany, Austria, Switzerland), followed by other countries in the European Union.

To reach these target groups, we rely on a versatile marketing strategy:

Social Media: We use platforms like Instagram, Facebook, and LinkedIn to showcase our high-quality gemstones and their investment benefits.

Public Relations: Through targeted PR efforts, we increase our visibility in relevant media and establish our brand as a trusted provider of investment gemstones.

Wealth Advisors and Managers: We work closely with financial experts to introduce the advantages of investing in natural-colored gemstones to their clients.

Direct Outreach to Institutional Investors, Banks, and Family Offices: These key market participants are approached directly by our specialized team and informed about tailored investment opportunities.

Our multi-layered go-to-market strategy ensures that we effectively reach both private and institutional investors and fully leverage our growth potential.

The Natural Gem places great importance on the quality and authenticity of its gemstones. All our gemstones are delivered with certificates from independent gemological laboratories. Additionally, they are examined by certified experts who ensure the authenticity and value of the gemstones.

An investment gemstone at The Natural Gem starts at a price of around €2,000 per piece. For an investment amount of, for example, €10,000, this amount will be divided, when possible, into two to three gemstones. This strategy serves to diversify and increases the flexibility and ease of sale.

Our pricing strategy aims to appeal to both newcomers and experienced investors by offering them high-quality gemstones that gain trust and security through their certificates and expert appraisals.

* Risk Disclaimer: The calculation example is based on the forecast calculation of TNG and has been created solely for informational purposes. It makes no claim to completeness. The data may change without prior notice. The information presented, including financial forecasts, should not be understood as advice, recommendation, or offer to potential investors regarding the holding, purchase of shares, securities, or other financial products. Before taking any action, independent advice should be sought. The issuer assumes no liability for damages arising in connection with the information or the completeness and accuracy of the project documentation or resulting from any unauthorized access or reading of the project documentation. You can download the complete risk disclosures here as a PDF.

Dr. Thomas Schröck

Founder and Chief Executive Officer

The founder and managing partner of THE NATURAL GEM has been active in international gemstone trading for 30 years. The PhD economist and internationally trained gemologist (in Switzerland, the USA, and India) is regarded as an expert in natural, untreated gemstones and investments in them throughout Europe. His bestselling book, “Investing in Gemstones,” published in 2017, is now in its third edition and provides in-depth insights into the world of the most valuable stones on Earth. It addresses both mineralogical and historical aspects of gemstones, clarifies what to look for, and gives an overview of price development.

Dr. Thomas Schröck – Founder and Chief Executive Officer
Robert Ziegenfelder, MSc – Chief Operating Officer
Alexandra Stepan – Head of Office Operation
Niklas Koss – Sales Manager
Daniel Gruber – Sales Manager
Martin Bednarik – F&B Manager
Marco Andrenelli – Housekeeping